Diajeng Lestari was graduated in 2008 with a bachelor of Social and Political Science from the University of Indonesia, she was inspired from a college subject ‘Management of Change’ to make a social change through economic growth.
Before HIJUP, she started her career as consultant and doing a lot of market research. LORD (Lean, Open, Result Oriented, Dynamic) becomes a working motto that applied by Diajeng in order to develop HIJUP. As the Founder and CEO of HIJUP, she has a mission to elevate Islamic fashion with the platform. Since 2011, HIJUP is the home to hundreds of local Indonesian brands. Currently empowers thousands of people, and already ships around the globe.
Diajeng listed in “Islamica 500” as one of the prominent business leaders that are shaping the Islamic economy and markets.